Chambers Spotlight New York - Litigation: General Commercial
To do • CriticalPrepare a Chambers submission with recent matters, client referees and trial/appellate outcomes; this is a strong first ranking lane.
Evidence
The 2026 Spotlight list names boutiques such as Brewer, Fishkin Lucks, Judd Burstein, Schlam Stone & Dolan and Tannenbaum Helpern. A find on the page returned no Rosenfeld match.
Best Law Firms - New York City Commercial Litigation
To do • CriticalPursue Best Law Firms eligibility by tightening attorney recognitions, references and practice-area proof.
Evidence
The 2026 NYC commercial litigation list includes firms such as Cohen & Gresser, Tannenbaum Helpern, Kirkland and Proskauer. A find on the page returned no Rosenfeld match.
Competitor source gap
To do • HighImportant New York commercial-litigation ranking sources surface comparable boutiques, but Rosenfeld & Kaplan was not surfaced on those shortlists.
Evidence
Chambers Spotlight lists boutiques such as Schlam Stone & Dolan and Tannenbaum Helpern; Best Law Firms NYC Commercial Litigation lists firms such as Cohen & Gresser and Tannenbaum Helpern; Benchmark highlights boutiques such as Hecker Fink and Holwell Shuster & Goldberg. Rosenfeld & Kaplan was not surfaced there.
Benchmark Litigation - New York
To do • HighSubmit representative matters and practitioner bios to Benchmark, starting with boutique and general commercial litigation categories.
Evidence
Benchmark's New York coverage highlights recognized boutiques and award winners such as Elsberg Baker & Maruri, Hecker Fink and Holwell Shuster & Goldberg. No Rosenfeld & Kaplan firm result was surfaced in domain searches.
Sitemap XML exists and is accessible
To do • HighThe captured sitemap check returned not found.
Evidence
Sitemap.xml: Not found.
Show exampleplain_text
Publish a valid XML sitemap or sitemap index and submit it in Search Console and Bing Webmaster Tools.Robots.txt contains sitemap reference
To do • HighRobots.txt does not point crawlers to an XML sitemap.
Evidence
No Sitemap directive was captured in robots.txt.
Show exampletext
Sitemap: https://www.rosenfeldlaw.com/sitemap_index.xmlJustia Lawyer Directory
To do • MediumCreate or claim firm and attorney profiles on Justia to add another trusted legal directory node.
Evidence
Searches did not surface a dedicated Rosenfeld & Kaplan firm page; the main Justia result found only a former associate bio mentioning prior work at the firm.
Every applicable JSON-LD schema for the page is implemented
Partially done • CriticalSchema exists, but it does not use a clean law-firm model and includes a Product/AggregateRating pattern that is a poor fit for a litigation boutique.
Evidence
Captured schema uses Organization plus Product/AggregateRating for the firm; no LawFirm, LegalService or attorney-specific homepage schema was captured.
Show examplejson
{"@context":"https://schema.org","@type":"LegalService","name":"Rosenfeld & Kaplan, LLP","url":"https://www.rosenfeldlaw.com/","telephone":"+1-212-682-1400","address":{"@type":"PostalAddress","streetAddress":"1180 Avenue of the Americas, Suite 1920","addressLocality":"New York","addressRegion":"NY","postalCode":"10036"},"areaServed":"New York","serviceType":["Commercial litigation","Arbitration","White-collar criminal representation"]}Entity consistency
Partially done • HighCore name, phone and current office address are mostly consistent on major legal directories, but legacy addresses and weak third-party records still surface.
Evidence
The official site uses 1180 Avenue of the Americas, Suite 1920, New York, NY 10036 and 212-682-1400. Martindale, FindLaw and LawInfo match. Older docket results and local aggregators still surface 535 Fifth Ave, and Lawyer.com shows weak/inaccurate profile data.
JSON-LD matches the visible page content
Partially done • HighCore NAP aligns, but parts of the schema do not match the visible litigation positioning closely enough.
Evidence
Address and phone match the page, but the captured slogan 'Strong Guidance For Your Journey to Recovery' and Product review markup do not align tightly with a commercial litigation boutique homepage.
Show exampleplain_text
Use the same practice-language in schema that appears on-page: commercial litigation, arbitration, appellate advocacy and white-collar matters.Logical heading hierarchy (H1 -> H2 -> H3, no skipped levels)
Partially done • HighOnly the H1 was clearly extracted; stronger H2/H3 structure was not verified from the capture.
Evidence
The H1-H3 extract showed only one H1, while visible section labels such as 'Practice Areas' and 'Our Approach' were not confirmed as semantic H2/H3 tags.
Show exampletext
Use H2s like 'Practice Areas', 'Representative Matters', 'Industries Served' and 'Recent News'.Content quality equal or superior to competing pages (when applicable)
Partially done • HighThe homepage makes broad capability claims, but proof depth is still thin versus strong New York litigation boutiques.
Evidence
The page includes one short case-experience block, testimonials and news links, but limited scannable matter summaries, recent third-party recognitions and attorney credibility blocks on the homepage itself.
Show exampleplain_text
Add a 'Representative Matters' section with 6-10 short, outcome-led bullets tied to industries and forums.Freshness of external signals
Partially done • MediumFresh operating signals exist, but fresh third-party authority signals are still thin.
Evidence
FindLaw shows an update date of 02/01/2026, LinkedIn showed a live job post from 2 weeks ago, and New York courts show a June 6, 2025 published opinion naming Tab K. Rosenfeld as counsel, but recent ranking/award visibility was not surfaced.
Avvo
Partially done • MediumClaim and complete lead-attorney profiles with practice focus, case types and compliant client review capture.
Evidence
Attorney profiles surface the firm and office address, but a strong firm-level profile and meaningful review depth were not verified.
Lawyers.com
Partially done • MediumCreate or strengthen a full Lawyers.com profile instead of relying on result pages.
Evidence
The firm appears inside category results with the current office address, but only as a buried listing rather than a strong dedicated profile.
Lawyer.com
Partially done • MediumCorrect or suppress weak data sources that do not reflect the current entity cleanly.
Evidence
A firm page exists, but the profile quality is weak and includes generic contact flow and questionable attorney/location details.
Build or strengthen a company page with services, attorney roster, office facts and regular matter/news posts.
Evidence
A live LinkedIn job post from the last 2 weeks confirms active hiring and a current firm description, but a robust company page was not verified.
Headings accurately describe their content sections
Partially done • MediumVisible section labels are descriptive, but semantic heading use was not clearly verified beyond the H1.
Evidence
Visible text includes clear section names such as 'Practice Areas', 'Complex Litigation Cases', 'R&K In The News' and 'Our Approach'.
Show exampleplain_text
Make each section label a real heading tag instead of styled text only.Paragraphs kept short (2-3 sentences each)
Partially done • MediumIntro copy is readable, but some proof sections are long for quick AI extraction.
Evidence
Sections such as 'Firm Experience' and 'Our Approach' contain longer multi-sentence paragraphs.
Show exampleplain_text
Break long proof sections into 2-3 sentence blocks plus bullets.FAQ section implemented when applicable
Partially done • MediumNo FAQ block was captured; a short business-litigation FAQ would improve extractability and answerability.
Evidence
The homepage visible text shows no FAQ section or FAQ schema.
Show exampleplain_text
Add 4-6 short FAQs on who you represent, courts/forums, industries served and when to contact the firm.Brand placement in meta title (start or end depending on strategy)
Partially done • LowBrand-first works, but service/location-first formatting may improve generic discovery for non-brand searches.
Evidence
The current title starts with the firm name before 'Litigation Law Firm - Manhattan'.
Show exampletext
Commercial Litigation Law Firm in Manhattan | Rosenfeld & Kaplan, LLPGoogle Business Profile
Not verified • CriticalA live Google Business Profile could not be confirmed with confidence; for a Manhattan law firm, Maps presence is a major local trust and citation source.
Evidence
Searches surfaced Martindale, FindLaw, LawInfo, Lawyer.com, LinkedIn and local aggregators, but no verifiable Google Maps/GBP result was confirmed.
Verify Google Maps presence
Not verified • CriticalConfirm, claim and fully optimize the firm's Google Business Profile with exact NAP, categories, hours, photos, services and a review workflow.
This is the biggest unresolved local trust gap for a Midtown Manhattan firm.
Evidence
A verifiable Google Business Profile was not confirmed, while directory signals show the firm is active and local.
Show exampleplain_text
Primary category: Law Firm or Litigation Attorney; exact NAP: Rosenfeld & Kaplan, LLP, 1180 Avenue of the Americas, Suite 1920, New York, NY 10036, 212-682-1400.Replace product-style schema with legal schema
Not verified • CriticalRemove the Product/AggregateRating pattern for the firm and publish clean LegalService plus attorney-level schema that matches the visible page.
This is the clearest machine-readability issue on the homepage.
Evidence
Current schema includes Product/AggregateRating and no clean law-firm-specific model.
Show exampleplain_text
Use LegalService for the firm and Person/Attorney-style detail on attorney pages; keep address, phone, services and city aligned with visible content.Upgrade the core legal directories
Not verified • HighStandardize and enrich Martindale, FindLaw, LawInfo, Avvo and Lawyers.com with the same firm description, lead attorney bios, practice areas, office data and review capture.
These are the easiest corroboration sources already partly in place.
Evidence
Martindale, FindLaw and LawInfo are live; Avvo is attorney-level only; Lawyers.com and Lawyer.com are weak or thin.
Show exampleplain_text
Use one locked entity description everywhere: 'New York commercial litigation boutique handling business disputes, arbitration, appellate work and white-collar matters.'Pursue one ranking lane first
Not verified • HighStart with Chambers Spotlight or Best Law Firms NYC Commercial Litigation, assemble 8-12 representative matters, client referees and short case summaries, and submit on schedule.
Comparable NYC boutiques repeatedly appear there while Rosenfeld & Kaplan does not.
Evidence
Chambers Spotlight, Best Law Firms and Benchmark surfaced comparable boutiques, not Rosenfeld & Kaplan.
Show exampleplain_text
Submission packet: 10 recent matters, 5 client referees, 3 differentiators, 1-page firm overview, 100-word bio per lead lawyer.Publish an XML sitemap and reference it in robots.txt
Not verified • HighGenerate a live sitemap index and add a Sitemap directive to robots.txt.
This is a fast crawl-discovery fix with clear upside and low effort.
Evidence
Robots.txt has no Sitemap line and the sitemap.xml check returned not found.
Show exampletext
Sitemap: https://www.rosenfeldlaw.com/sitemap_index.xmlMake the homepage easier to quote
Not verified • HighAdd clear H2 sections, short representative-matter bullets, a small FAQ and stronger attorney/proof blocks near the top half of the page.
The page already states the firm's purpose, but proof and extractability can improve quickly.
Evidence
Visible text is solid, but proof depth and heading structure are thinner than ideal.
Show exampletext
Suggested H2s: Practice Areas, Representative Matters, Industries Served, Meet the Partners, FAQs.Images contain descriptive alt attributes
Not verified • MediumThe capture did not provide enough alt-text evidence to confirm descriptive image labels.
Evidence
The prompt-safe capture did not surface alt attributes for homepage images.
Show exampletext
Use descriptive alt text tied to real content, e.g. 'Rosenfeld & Kaplan New York commercial litigation office'.No unintended noindex tags present
Done • CriticalThe homepage is explicitly set to index and follow.
Evidence
Meta robots content is 'index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1'.
Show exampleplain_text
Audit service and attorney pages for the same indexability state.Page purpose clearly stated within the first 100 words
Done • CriticalThe main copy quickly states that the firm is a Midtown Manhattan litigation boutique.
Evidence
Early body copy says the firm is a dynamic litigation boutique in Midtown Manhattan and explains it handles commercial and civil litigation, arbitrations and white-collar matters.
Show exampleplain_text
Preserve a plain-language summary near the top of every important page.Martindale-Hubbell
Done • HighDeepen the profile with fuller attorney bios, representative matters and more peer/client reviews.
Evidence
Current office page shows 1180 Sixth Ave., Ste. 1920, New York, NY 10036, lists practice areas and shows a 4.0/5.0 peer review from 1 review.
FindLaw
Done • HighKeep the roster current and build a compliant review-generation process for this profile.
Evidence
Firm profile is live, uses the current address and phone, and shows an update date of 02/01/2026, but it has no reviews.
Law360 firm page
Done • HighKeep feeding notable filings, rulings and case narratives to legal reporters so this page keeps growing.
Evidence
Law360 has a dedicated firm page aggregating firm news and case activity, including 2023 articles tied to Rosenfeld & Kaplan matters.
New York State Courts published opinions
Done • HighCreate a visible on-site representative matters page that mirrors these public case references for easier AI reconciliation.
Evidence
Recent published opinions still name firm lawyers as counsel, including Terra Driggs on June 6, 2025 and LHWS LLC v. S.L. Green Realty in 2024.
JSON-LD schema is present
Done • HighMultiple JSON-LD blocks are present on the homepage.
Evidence
The capture shows WebPage, BreadcrumbList, WebSite, Product/AggregateRating and Organization schema blocks.
Show exampleplain_text
Keep JSON-LD in the head and validate each block after deployment.Canonical tag is present and valid
Done • HighA canonical tag is present and points to the homepage URL.
Evidence
Canonical is https://www.rosenfeldlaw.com/.
Show exampleplain_text
Use self-referencing canonicals on primary pages and avoid parameter canonicals.Exactly one H1 tag present
Done • HighOnly one H1 was captured on the homepage.
Evidence
Captured H1: 'A Dynamic Law Firm for a Dynamic City Rosenfeld & Kaplan, LLP | New York'.
Show exampleplain_text
Retain one descriptive H1 per page.Meta title clearly describes the entity/page purpose
Done • HighThe title clearly states the brand, law-firm context and location intent.
Evidence
Title captured: 'Rosenfeld & Kaplan, LLP - Litigation Law Firm - Manhattan'.
Show exampleplain_text
Keep service and location language explicit on key landing pages.Each text block provides independently extractable value
Done • HighCore services, location and contact details are available as crawlable text.
Evidence
The capture includes plain text for practice areas, firm overview, phone and office address.
Show exampleplain_text
Keep important facts in HTML text rather than in image banners.Service area or location is clearly stated
Done • HighNew York and Manhattan are stated prominently and repeatedly.
Evidence
Title, H1, description and visible body copy all reference Manhattan or New York.
Show exampleplain_text
Repeat city + office details on practice pages that target NYC searches.Organization attribution is visible on the page
Done • HighThe firm name, phone and office address are clearly visible on the page.
Evidence
Rosenfeld & Kaplan, LLP, 212.682.1400 and 1180 Avenue of the Americas, Suite 1920 are visible in header/footer/contact sections.
Show exampleplain_text
Maintain full NAP in the footer and contact page.Primary offer is immediately clear
Done • HighThe homepage clearly communicates litigation-focused services and major practice areas.
Evidence
Commercial and civil litigation, arbitrations, mediations, appellate advocacy and white-collar work are all stated on-page.
Show exampleplain_text
Mirror this clarity on dedicated practice pages with individual query targets.LawInfo
Done • MediumAdd richer practice descriptions and attorney-level detail so AI can extract more than NAP.
Evidence
Basic firm listing is live with current address, phone and service area.
International Litigation Network
Done • MediumKeep the alliance profile aligned with the current site and link it from attorney bios and contact pages.
Evidence
ILN has a New York office profile for Rosenfeld & Kaplan, LLP and Tab K. Rosenfeld, with phone and practice summary.
New York Department of State
Done • MediumUse this official entity confirmation to support knowledge-panel cleanup and citation reconciliation work.
Evidence
The New York Department of State published 'ROSENFELD & KAPLAN, L.L.P.' in its domestic registered limited liability partnerships notice list.
Robots.txt does not block AI crawlers
Done • MediumRobots.txt only blocks the admin area and does not show broader crawler bans.
Evidence
User-agent: *; Disallow: /wp-admin/; Allow: /wp-admin/admin-ajax.php.
Show exampleplain_text
Keep public pages open and avoid adding crawler-specific blocks unless necessary.www vs non-www canonical consistency
Done • MediumThe captured final URL and canonical both use the www version consistently.
Evidence
Final URL and canonical both resolve to https://www.rosenfeldlaw.com/.
Show exampleplain_text
Keep redirects, canonicals and internal links on the same preferred host.Meta title length between 50-60 characters
Done • MediumThe title is within a normal display range for search snippets.
Evidence
The captured title is concise and not overly long.
Show exampleplain_text
Stay near 50-60 characters on important pages where possible.OpenGraph metadata present
Done • MediumOpen Graph tags are present for title, description, URL, type and site name.
Evidence
Captured og:title, og:description, og:url, og:type and og:site_name tags.
Show exampleplain_text
Also keep og:image consistent and branded across key pages.Meta description length between 120-160 characters with clear value proposition
Done • MediumThe description is concise and likely display-safe.
Evidence
Meta description: 'Rosenfeld & Kaplan, LLP is a dynamic litigation boutique located in the heart of midtown Manhattan. Learn more.'
Show exampleplain_text
Use this same pattern on practice pages with service + audience + city.Deprecated meta keywords tag not present
Done • LowNo meta keywords tag was captured.
Evidence
The capture did not show a meta keywords tag.
Show exampleplain_text
Continue avoiding deprecated meta keywords.Lists, bullet points, or tables used when appropriate
Done • LowThe homepage uses scannable listing patterns for practice areas.
Evidence
Visible text enumerates multiple practice areas in a structured list-like block.
Show exampleplain_text
Keep practice areas and industries in scannable lists, not dense paragraphs.Images use modern formats (WebP, AVIF, etc.)
Done • LowModern WebP assets were captured in homepage image preloads.
Evidence
Preloaded image URLs end in .webp.
Show exampleplain_text
Continue serving compressed WebP/AVIF where supported.